Sunday, December 6, 2009

The Last Chance Millionaire or Financial and Managerial Accounting

The Last Chance Millionaire: It's Not Too Late to Become Wealthy

Author: Douglas R Andrew

and/or stickers showing their discounted price. More about bargain books

Book about: The Origins of the Second World War or Multinational Enterprise and the Globalization of Networks of Knowledge

Financial and Managerial Accounting

Author: Jan Williams

With the fourteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team carries on the tradition of being a solid foundation for students learning basic accounting concepts. Through the revision, the authors have further refined the financial accounting topics, while slightly expanding the managerial accounting material to provide even more balanced coverage.

Hallmarks of the text—including the solid Accounting Cycle Presentation, relevant pedagogy, and high quality, end-of-chapter material—have all been updated and enhanced through the revision. A new design enhances the graphical elements of the text, while the integration of several boxed elements provides a more streamlined approach to chapter topics.



Table of Contents:

Chapter 1: Accounting: Information for Decision Making

Chapter 2: Basic Financial Statements

Chapter 3: The Accounting Cycle: Capturing Economic Events

Chapter 4: The Accounting Cycle: Accruals and Deferrals

Chapter 5: The Accounting Cycle: Reporting Financial Results

Comprehensive Problem 1: Susquehanna Equipment Rentals

Chapter 6: Merchandising Activities

Chapter 7: Financial Assets

Chapter 8: Inventories and the Cost of Goods Sold

Comprehensive Problem 2: Guitar Universe, Inc.

Chapter 9: Plant and Intangible Assets

Chapter 10: Liabilities

Chapter 11: Stockholders' Equity: Paid-in Capital

Comprehensive Problem 3: McMinn Retail, Inc.

Chapter 12: Income and Changes in Retained Earnings

Chapter 13: Statement of Cash Flows

Chapter 14: Financial Statement Analysis

Comprehensive Problem 4: Home Depot, Inc.

Chapter 15: Global Business and Accounting

Chapter 16: Management Accounting: A Business Partner

Chapter 17: Job Order Cost Systems and Overhead Allocations

Chapter 18: Process Costing

Chapter 19: Costing and the Value Chain

Chapter 20: Cost-Volume-Profit Analysis

Chapter 21: Incremental Analysis

Comprehensive Problem 5: The Gilster Company

Chapter 22: Responsibility Accounting and Transfer Pricing

Chapter 23: Operational Budgeting

Chapter 24: Standard Cost Systems

Chapter 25: Rewarding Business Performance

Comprehensive Problem 6: Utease Corporation

Chapter 26: CapitalBudgeting

Appendix A: 2005 Home Depot Financial Statements

Appendix B: The Time Value of Money: Future Amounts and Present Values

Appendix C: Forms of Business Organization

Saturday, December 5, 2009

The One Thing You Need to Know or The Gridlock Economy

The One Thing You Need to Know: About Great Managing, Great Leading, and Sustained Individual Success

Author: Marcus Buckingham

Following the success of the landmark bestsellers First, Break All the Rules and Now, Discover Your Strengths, Marcus Buckingham offers a dramatically new way to understand the art of success.

With over 1.6 million copies of First, Break All the Rules (co-authored with Curt Coffman) and Now, Discover Your Strengths (co-authored with Donald O. Clifton) in print, Cambridge-educated Buckingham is considered one of the most respected business authorities on the subject of management and leadership in the world. With The One Thing You Need to Know, he gives readers an invaluable course in outstanding achievement -- a guide to capturing the essence of the three most fundamental areas of professional activity.

Great managing, leading, and career success -- Buckingham draws on a wealth of applicable examples to reveal that a controlling insight lies at the heart of the three. Lose sight of this "one thing" and even the best efforts will be diminished or compromised. Readers will be eager to discover the surprisingly different answers to each of these rich and complex subjects. Each could be explained endlessly to detail their many facets, but Buckingham's great gift is his ability to cut through the mass of often-conflicting agendas and zero in on what matters most, without ever oversimplifying. As he observes, success comes to those who remain mindful of the core insight, understand all of its ramifications, and orient their decisions around it. Buckingham backs his arguments with authoritative research from a wide variety of sources, including his own research data and in-depth interviews with individuals at every level of an organization, from CEO's to hotel maids and stockboys.

In every way a groundbreaking book, The One Thing You Need to Know offers crucial performance and career lessons for business people at all career stages.

Library Journal

Following up on his first two best sellers (First, Break All the Rules; Now, Discover Your Strengths), Buckingham continues in the same vein, this time trying to quantify what makes a successful manager, leader, or even spouse. While occasionally referencing his earlier works, he concentrates on three key areas: management, leadership, and personal success. Much of the text boils down to essential truisms that are not very helpful in themselves, e.g., "discover your strengths and cultivate them." However, by using well-chosen case studies to illustrate his points and by writing in an enjoyable fashion, Buckingham succeeds in creating another book that will connect with readers and encourage them to succeed in leadership positions. Recommended for business collections in both academic and public libraries.-Susan Hurst, Miami Univ. Libs. of Ohio, Oxford Copyright 2005 Reed Business Information.



Table of Contents:

Contents

1: A Few Things You Should Know About the "One Thing"

"Get me to the core": "If you dig into a subject deeply enough, what do you find?"

A lifetime of "why"s: "What drove this book?"

The tests for the "one thing": "Why are some explanations more powerful than others?"

One controlling insight: "What is the One Thing you need to know about happy marriage?"

Part I

The One Thing You Need to Know

Sustained Organizational Success

2: Managing and Leading: What's the Difference?

A vital distinction: "Are they different? Are they both important? Can you do both?"

A view from the middle: "What do great managers actually do and what talents do you need to do it?"

A view from the top: "What do great leaders actually do and what talents do you need to do it?"

3: The One Thing You Need to Know: Great Managing

The basics of good managing: "What skills will prevent you from failing as a manager?"

Great managers play chess: "What is the One Thing you need to know about great managing?"

A walk through a walgreens: "How does one truly great manager do it?"

Great managers are romantics: "What are the benefits of individualization?"

The three levers: "What are the three things you need to know about a person in order to manage him or her effectively?"

The most useful questions: "How can you identify these levers?"

4: The One Thing You Need to Know: Great Leading

A leader wins our loyalty: "What did Giuliani say to calm ourfears?"

Five fears, five needs, one focus: "What are the universals of human nature?"

The points of clarity: "Where are your followers crying out for clarity?"

The disciplines of leadership: "How do the best leaders achieve this clarity?"

Part II: The One Thing You Need to KnowSustained Individual Success

5: The Twenty Percenters

Dave, Myrtle, and Tim: "What does sustained individual success look like?"

The early contenders: "What explanations seem like the One Thing, but aren't?"

What is sustained success?: "It's a broad term. How do we define it?"

6: The Three Main Contenders

Contender 1: "Find the right tactics and employ them."

Contender 2: "Find your flaws and fix them."

Contender 3: "Discover your strengths and cultivate them."

7: So, How Do You Sustain Success If...?

You're bored You're unfulfilled You're frustrated You're drained Conclusion: Intentional Imbalance Acknowledgments

Read also Strategic and Organizational Change or Passion for Fruit

The Gridlock Economy: How Too Much Ownership Wrecks Markets, Stops Innovation, and Costs Lives

Author: Michael Heller

25 new runways would eliminate most air travel delays in America. Why can’t we build them? 50 patent owners are blocking a major drug maker from creating a cancer cure. Why won’t they get out of the way? 90% of our broadcast spectrum sits idle while American cell phone service lags far behind Japan’s and Korea’s. Why are we wasting our airwaves? 98% of African American–owned farms have been sold off over the last century. Why can’t we stop the loss? All these problems are really the same problem—one whose solution would jump-start innovation, release trillions in productivity, and help revive our slumping economy.
Every so often an idea comes along that transforms our understanding of how the world works. Michael Heller has discovered a market dynamic that no one knew existed. Usually, private ownership creates wealth, but too much ownership has the opposite effect—it creates gridlock. When too many people own pieces of one thing, whether a physical or intellectual resource, cooperation breaks down, wealth disappears, and everybody loses. Heller’s paradox is at the center of The Gridlock Economy. Today’s leading edge of innovation—in high tech, biomedicine, music, film, real estate—requires the assembly of separately owned resources. But gridlock is blocking economic growth all along the wealth creation frontier.
A thousand scholars have applied and verified Heller’s paradox. Now he takes readers on a lively tour of gridlock battlegrounds. Heller zips from medieval robber barons to modern-day broadcast spectrum squatters; from Mississippi courts sellingAfrican-American family farms to troubling New York City land confiscations; and from Chesapeake Bay oyster pirates to today’s gene patent and music mash-up outlaws. Each tale offers insights into how to spot gridlock in operation and how we can overcome it.
The Gridlock Economy is a startling, accessible biography of an idea. Nothing is inevitable about gridlock. It results from choices we make about how to control the resources we value most. We can unlock the grid; this book shows us where to start.



Thursday, December 3, 2009

Options Made Easy or Police Officer Exam

Options Made Easy: Your Guide to Profitable Trading

Author: Guy Cohen

“Guy Cohen cuts through the fog and helps all levels of investors grasp the most intricate concepts. He does so with great clarity and brevity despite covering such a broad set of  topics. His is an invaluable guide for the interested beginner and the most advanced trader.”

–Ned Bennett, CEO, optionsXpress, Inc. 

"The best book on options I have ever come across."
–Alpesh B. Patel, bestselling author of Trading Online and Mind of a Trader

"Guy Cohen really does make options easy. Each options strategy has both a visual diagram of the risk and reward, as well as a logical explanation of how the strategy works. Combined with primers on fundamental and technical analysis, Guy shows you how to put the odds in your favor in today's options markets."
–Price Headley, Founder, BigTrends.com and author of Big Trends in Trading

"Guy Cohen has put together a comprehensive, easy to understand, must-read on options for investors of all levels. Practical in its approach, the graphics bring clarity to what beginning investors might consider complicated strategies."
–Joseph Sellitto, Director Retail Derivatives, E*TRADE Securities LLC

"This is one of the best books on option strategies I have ever read."
–Daniel J. Zanger, President, Chartpattern.com

"Guy Cohen builds a foundation for thereader with simple definitions and clear mechanics on what can be a complicated topic. He then approaches each strategy with a context of fundamental and technical analysis and sets the stage for a solid understanding of risk, reward and probability."
–Dave Whitmore, Managing Director, Products & Services, Ameritrade, Inc.


In Options Made Easy, Second Edition, Guy Cohen clearly explains everything you need to know about options in plain English so that you can start trading fast and make consistent profits in any market, bull or bear!

Simply and clearly, the author reveals secrets of options trading that were formerly limited to elite professionals–and exposes the dangerous myths that keep investors from profiting.

As you set out on your options journey, you'll learn interactively through real-life examples, anecdotes, case studies, and pictures. Guy Cohen is your friendly expert guide, helping you pick the right stocks, learn the right strategies, create the trading plans that work, and master the psychology of the winning trader.

  • Master all the essentials–and put them to work

    Options demystified so that you can get past the fear and start profiting!

  • Learn the safest ways to trade options

    Identify high-probability trades that lead to consistent profits

  • Design a winning Trading Plan–and stick to it

    Understand your risk profile and discover exactly when to enter and exit your trades

  • Choose the right stocks for maximum profit

    Screen for your best opportunities–stocks that are moving–or are about to move

  • Discover the optimum strategies for you

    Match your trading strategies to your personal investment goals

  • No bull! The realities and myths of the markets

    What you must know about fundamental and technical analysis

The easy, plain-English guide to making consistent profits with options!

Teaches all the essentials with real-life examples and crystal-clear explanations

No complicated math or confusing jargon: Learn visually with easy-to-understand pictures!

Identify high-probability trades, and design a Trading Plan that works

Master practical, easy strategies for succeeding in any environment–even bear markets

Updated for today's markets with even more dynamic graphics, intuitive explanations, and valuable information!

For every investor interested in trading options

When you read this book, you'll be amazed how quickly you understand options–and how quickly you can start profiting from them!


© Copyright Pearson Education. All rights reserved.



Table of Contents:
1Introduction to options1
2Into the marketplace29
3The basics of fundamental analysis49
4The basics of technical analysis85
5Two popular strategies and how to improve them137
6An introduction to the Greeks164
7Bull call spreads and bull put spreads197
8Two basic volatility strategies220
9Two basic sideways strategies238
10Trading and investing psychology262
11Putting it all together - a call to action280
12Stock futures and options strategies (bonus chapter)289

Interesting book: Vietnam or The Grimke Sisters from South Carolina

Police Officer Exam: The Complete Preparation Guide

Author: Learning Express

Every prospective policeman across the nation must take a written exam. Police Officer Exam provides all the essential test preparation needed to succeed. This guide contains six complete multiple-choice practice exams; chapters on the physical ability test and the personal background interview; a practice police officer suitability test; targeted review in judgment, map reading, memory observation, and recall skills; and a step-by-step preparation system and customizable study schedules. A final chapter discusses additional law enforcement opportunities. A free online practice test is included.



Wednesday, December 2, 2009

Is the American Dream Killing You or Milkshake Moment

Is the American Dream Killing You?: How The Market Rules Our Lives

Author: Paul Stiles

and/or stickers showing their discounted price. More about bargain books

Book review: Zig Ziglars Secrets of Closing the Sale or Scheisse

Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth

Author: Steven S Littl

Praise for The Milkshake Moment


"Little gives leaders a crucial reminder not to be their own worst enemies in their quest for growth. You'll never forget the hilarious milkshake story that gives the book its name. This book will help your organization get out of its own way."

DAN HEATH, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

"Little's milkshake story is straightforward, compelling, and irresistible. It teaches leaders a hundred vital lessons on growth.

Sip it slowly and enjoy."

ROD BECKSTROM, coauthor of The Starfish and the Spider:The Unstoppable Power of Leaderless Organizations

"Little is a gifted storyteller, and his stories always lead to practical ways for organizations to reach another level. The Milkshake Moment is not only a great read, it is truly a call-to-arms for all of us looking for growth in the twenty-first century. Read it today so you can mix it up tomorrow."

JON GORDON, author of The Energy Bus: Ten Rules to Fuel Your Life, Work,

and Team with Positive Energy and The No Complaining Rule: Positive Ways

to Deal with Negativity at Work



Tuesday, December 1, 2009

The Contrarians Guide to Leadership or Mass Career Customization

The Contrarian's Guide to Leadership

Author: Steven B Sampl

In this offbeat approach to leadership, college president Steven B. Sample-the man who turned the University of Southern California into one of the most respected and highly rated universities in the country-challenges many conventional teachings on the subject. Here, Sample outlines an iconoclastic style of leadership that flies in the face of current leadership thought, but a style that unquestionably works, nevertheless. Sample urges leaders and aspiring leaders to focus on some key counterintuitive truths. He offers his own down-to-earth, homespun, and often provocative advice on some complex and thoughtful issues. And he provides many practical, if controversial, tactics for successful leadership, suggesting, among other things, that leaders should sometimes compromise their principles, not read everything that comes across their desks, and always put off decisions.

Soundview Executive Book Summaries

In The Contrarian's Guide to Leadership, Steven Sample, the president of the University of Southern California (USC) offers his no-holds-barred, unconventional wisdom on what it takes to be a great leader.

He writes that contrarian leaders think differently from other people. They maintain their intellectual independence by thinking gray, and enhance their intellectual creativity by thinking free. Contrarian wisdom holds that judgments should be arrived at slowly or not at all. Most people immediately categorize things as good or bad, true or false, friend or foe. Sample explains that truly effective leaders see shades of gray.

Thinking Gray and Free
Sample writes that the essence of thinking gray is this: Don't form an opinion about an important matter until you have heard all the relevant facts and arguments or until circumstances force you to form an opinion. Resist the temptation to immediately classify everything you read or hear as either true or false, good or bad, right or wrong, useless or useful.

A close cousin of thinking gray is thinking free - free from all prior restraints. Sample writes that the key to thinking free is to first allow your mind to contemplate really outrageous ideas, and only later apply constraints of practicality, practicability, legality, cost, time and ethics.

According to Sample, contrarian leaders know it is better to listen first and talk later. And when they listen, they do so artfully because artful listening is an excellent means of acquiring new ideas and gathering and assessing information. If leaders can listen attentively without rushing to judgment, they will often get a fresh perspective that will help them think independently. He writes that a good leader listens carefully to his or her inner circle and even the most obnoxious self-appointed advisers.

Listening gray requires open communication at all levels of the organization, he writes. It requires that leaders avoid categorizing people into an "A" list and a "B" list, and means they should not dismiss ideas strictly because of who they come from. He also adds that a leader should pay close attention to experts but never take them too seriously, and never trust them completely. Sample writes that it helps to clarify the roles experts and leaders should play. Experts are deep specialists whose role is to offer leaders greater insight than they have in one small area; the leader's role should be to integrate the advice of several experts into a coherent course of action.

Evenhanded Justice
According to Sample, to be an effective leader, a person must be able to lay down rules and evenhandedly punish those who violate them. Evenhanded but tough justice inspires a sense of security among followers.

Decision-making is another major element of leadership. It can be fun, exhilarating, an ego trip, a tremendous burden, agonizing and scary. A leader's legacy is determined by the long-term effects of his or her decisions. Sample summarizes the contrarian's approach to decision-making in two general rules:

  1. Never make a decision yourself that can reasonably be delegated to a lieutenant.
  2. Never make a decision today that can reasonably be put off until tomorrow.

Most people confuse good leadership with effective leadership, but the contrarian leader knows that there is an enormous difference between the two. Being a leader sometimes requires making tough moral decisions. Sample writes that moral choosing requires that you "decide which hill you're willing to die on." Good leaders need to perform a delicate balancing act. Sample explains that a contrarian leader must develop and hold moral convictions, but remain as open as possible to the strongly held moral beliefs of others.

Sample writes that contrarian leaders support those who work for them, and advises leaders to spend 90 percent of their time supporting their employees, and 10 percent hiring, evaluating and firing them. He writes that leaders should accept them as equals, and should work for those who work for them.

Hire Those Stronger Than You
Sample writes that leaders should hire the best possible people, and beware of the common tactic of hiring those who are weaker than themselves. In an ideal world, he writes, leaders would only hire those who are stronger than themselves.

Before one can lead, one must acquire followers. Sample writes that to gather followers, leaders must sell themselves first, and their visions and policies second. Contrarian leaders also understand that if they seek out leadership positions with a well-established podium, the task of getting followers will be easier.

Once a top leadership position has been attained, Sample advises, leaders should use the rule of 70/30. Up to 30 percent of their time should be spent on substantive matters and the remaining 70 percent on matters that are trivial or routine. He writes that 30 percent might not seem like a lot, but it really is.

Why Soundview Likes This Book
The Contrarian's Guide to Leadership is an inspiring book from a man who has spent much time leading and learning about successfully turning an organization around. His impressive academic background and business accomplishments lend credibility to his insightful book, and his no-nonsense approach makes it a fascinating look at how leaders can become more effective by eliminating many bad ideas from the leadership toolbox. Copyright (c) 2002 Soundview Executive Book Summaries



Table of Contents:

Look this: Menopause Homeopathy or The Complete Home Guide to Herbs Natural Healing and Nutrition

Mass Career Customization: Aligning the Workplace with Today's Nontraditional Workforce

Author: Cathleen Benko

Far-reaching changes in attitudes and family structures have been redefining the workforce for more than two decades-yet the workplace has remained much the same. During this time, many companies have learned that personalizing the customer experience is good for business. In Mass Career Customization, the authors argue convincingly to extend this popular and profitable concept to the workplace.

This book is centered on the powerful insight that career options in today's economy need to accommodate the rising and falling phases of employee engagement as it changes over time. The remarkable process unveiled in this book offers choices involving four important dimensions of career progression: role; pace; location and schedule; and workload.

As the working population shrinks, maintaining industry advantage will depend largely on keeping employees engaged and connected. Mass career customization provides a framework for organizational adaptability that will do just that

U.S. News and World Report

Mass Career Customization personalizes employees' careers to fit their lifestyles.

The Financial Times

There is much to commend this book.

November HR Magazine

Forget the corporate ladder. Employees at all levels are increasingly on a "corporate lattice" that lets them move up, sideways and even down as needed . . .



Monday, November 30, 2009

Hot Flat and Crowded or Fooled by Randomness

Hot, Flat, and Crowded: Why We Need a Green Revolution - and How It Can Renew America

Author: Thomas L Friedman

Thomas L. Friedman's No. 1 bestseller The World Is Flat has helped millions of readers to see the world, and globalization, in a new way. With his latest book, Friedman brings a fresh and provocative outlook to another pressing issue: the interlinked crises of destabilizing climate change and rising competition for energy--both of which could poison our world if we do not act quickly and collectively. His argument speaks to the 2008 presidential election--and to all of us who are concerned about the state of America and its role in the global future.

"Green is the new red, white, and blue," Friedman declares, and proposes that an ambitious national strategy--which he calls geo-greenism--is not only what we need to save the planet from overheating, it is what we need to make America healthier, richer, more innovative, more productive, and more secure in the coming E.C.E.--the Energy-Climate Era. Green-oriented practices and technologies, established at scale everywhere from Washington to Wal-Mart, are both the only way to mitigate climate change and the best way for America to "get its groove back"--to "reknit America at home, reconnect America abroad, retool America for the new century, and restore America to its natural place in the global order."

As in The World Is Flat and his previous bestseller The Lexus and the Olive Tree, he explains the future we are facing through an illuminating account of recent events. He explains how 9/11, Hurricane Katrina, and the flattening of the world by the Internet, which has brought three billion new consumers onto the world stage, have combined to bring the climate and energy issues to main street. But they have not really gone down main street yet. Indeed, it is Friedman's view that we are not really having the green revolution that the press keeps touting, or, if we are, "it is the only revolution in history," he says, "where no one got hurt." No, to the contrary, argues Friedman, we're actually having a "green party." We have not even begun to be serious yet about the speed and scale of change that is required.

With all that in mind, Friedman lays out his argument that if we are going to avoid the worst disruptions looming before us as we enter the Energy-Climate Era, we are going to need several disruptive breakthroughs in the clean-technology sphere--disruptive in the transformational sense. He explores what enabled the disruptive breakthroughs that created the IT (Information Technology) revolution that flattened the world in information terms and then shows how a similar set of disruptive breakthroughs could spark the ET--Energy Technology--revolution. Time and again, though, Friedman shows why it is both necessary and desirous for America to lead this revolution--with the first green president, a green New Deal, and spurred by the Greenest Generation--and why meeting the green challenge of the twenty-first century could transform America every bit as meeting the Red challenge, that of Communism, did in the twentieth century.

Hot, Flat, and Crowded is classic Thomas L. Friedman--fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.

The New York Times - David G. Victor

The litany of dangers has been told many times before, but Mr. Friedman's voice is compelling and will be widely heard…Heads will be nodding across airport lounges, as readers absorb Mr. Friedman's common sense about how America and the world are dangerously addicted to cheap fossil fuels while we recklessly use the atmosphere as a dumping ground for carbon dioxide.

The Washington Post - Joseph S. Nye Jr.

Like it or not, we need Tom Friedman. The peripatetic columnist has made himself a major interpreter of the confusing world we inhabit. He travels to the farthest reaches, interviews everyone from peasants to chief executives and expresses big ideas in clear and memorable prose. While pettifogging academics (a select few of whom he favors) complain that his catchy phrases and anecdotes sometimes obscure deeper analysis, by and large Friedman gets the big issues right.

Publishers Weekly

Pulitzer Prize-winning New York Times columnist Friedman (The World Is Flat) is still an unrepentant guru of globalism, despite the looming economic crisis attributable, in Friendman's view, to the U.S. having become a "subprime nation that thinks it can just borrow its way to prosperity." Friedman covers familiar territory (the need for alternate energy, conservation measures, recycling, energy efficiency, etc.) as a build-up to his main thesis: the U.S. market is the "most effective and prolific system for transformational innovation.... There is only one thing bigger than Mother Nature and that is Father Profit." While he remains ostensibly a proponent of the free market, he does not flinch from using the government to create conditions favorable to investment, such as setting a "floor price for crude oil or gasoline," and imposing a new gasoline tax ($5-$10 per gallon) in order to make investment in green technologies attractive to venture capitalists: "America needs an energy technology bubble just like the information technology bubble." To make such draconian measures palatable, Friedman poses a national competition to "outgreen" China, modeled on Kennedy's proposal to beat the Soviets to the moon, a race that required a country-wide mobilization comparable to the WWII war effort. Recognizing the looming threat of "petrodicatorship" and U.S. dependence on imported oil, this warning salvo presents a stirring and far-darker vision than Friedman's earlier books.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Risa Getman - Library Journal

The audio edition of three-time Pulitzer® Prize winner/New York Times columnist Friedman's The World Is Flat, which won an Audie® Award in 2006, remains Macmillan Audio's top-selling title of all time. Audie® Award-winning actor/narrator Oliver Wyman, who skillfully voiced that title, does the same with this one, in which Friedman addresses the triple threat of global warming, overconsumption, and population explosion not just to the environment but to political stability and the economy. The currency and gravity of this topic cannot be overstated; regardless of their political leanings, readers will sit up and listen. Highly recommended for all library collections; expect heavy demand. [Audio clip available through us.macmillan.com.-Ed.]

Kirkus Reviews

The world is flat, New York Times columnist Friedman told us in his bestselling 2005 book of that name. Now things are getting worse, and the clock is ticking. Americans have squandered most of the goodwill extended since 9/11, writes Friedman, and in the years of the Bush administration no thought has been given to what 9/12 is supposed to look like. The climate is changing, but the administration has spent most of its tenure denying it and insisting on a particularist view that we deserve to be profligate because we're Americans. Our political blindness and ignorance vis-a-vis other nations now butts up against the world's instability and, Friedman continues, "the convergence of hot, flat, and crowded is tightening energy supplies, intensifying the extinction of plants and animals, deepening energy poverty, strengthening petrodictatorship, and accelerating climate change." The way out of those tangles, he says, is for America to go green in any way possible-and to do it right away, investing in every kind of alternative and renewable energy form imaginable, setting the best of examples for the rest of the world and exporting green technologies everywhere, thus winning back allies and influencing people. Readers who have been paying attention to Fareed Zakaria, Jared Diamond or similar writers know most of this, but still the word has been slow getting out. Many others have written about these subjects, but few enjoy Friedman's audience, so it's good that he's turning to such matters, if a touch belatedly. His case studies-from New York City Mayor Michael Bloomberg's insistence on a fleet of hybrid taxis on the street to British firm Marks & Spencer's insistence that going green is PlanA and that "there is no Plan B" -are well-selected, detailed and, in the end, quite inspiring. That inspiration is needed, along with a lot of hard work. A timely, rewarding book. Agent: Esther Newberg/ICM



Table of Contents:

Pt. I Where We Are

1 Where Birds Don't Fly 3

2 Today's Date: 1 E.C.E. Today's Weather: Hot, Flat, and Crowded 26

Pt. II How We Got Here

3 Our Carbon Copies (or, Too Many Americans) 53

4 Fill'Er Up with Dictators 77

5 Global Weirding 111

6 The Age of Noah 140

7 Energy Poverty 154

8 Green Is the New Red, White, and Blue 170

Pt. III How We Move Forward

9 205 Easy Ways to Save the Earth 203

10 The Energy Internet: When IT Meets ET 217

11 The Stone Age Didn't End Because We Ran Out of Stones 241

12 If It Isn't Boring, It Isn't Green 267

13 A Million Noahs, a Million Arks 297

14 Outgreening al-Qaeda (or, Buy One, Get Four Free) 317

Pt. IV China

15 Can Red China Become Green China? 343

Pt. V America

16 China for a Day (but Not for Two) 371

17 A Democratic China, or a Banana Republic? 395

Acknowledgments 415

Index 423

Go to: Ugly Americans or The Answer

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

Author: Nassim Nicholas Taleb

Now in a striking new hardcover edition, Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb–veteran trader, renowned risk expert, polymathic scholar, erudite raconteur, and New York Times bestselling author of The Black Swan–has written a modern classic that turns on its head what we believe about luck and skill.

This book is about luck–or more precisely, about how we perceive and deal with luck in life and business. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of trading–Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. Writing in an entertaining narrative style, the author tackles major intellectual issues related to the underestimation of the influence of happenstance on our lives.

The book is populated with an array of characters, some of whom have grasped, in their own way, the significance of chance: the baseball legend Yogi Berra; the philosopher of knowledge Karl Popper; the ancient world’s wisest man, Solon; the modern financier George Soros; and the Greek voyager Odysseus. We also meet the fictional Nero, who seems to understand the role of randomness in his professional life but falls victim to his own superstitious foolishness.

However, the most recognizable character of all remains unnamed–the lucky fool who happens to be in the right place at the right time–he embodies the “survival of the least fit.” Such individuals attract devoted followers who believe in their guru’sinsights and methods. But no one can replicate what is obtained by chance.

Are we capable of distinguishing the fortunate charlatan from the genuine visionary? Must we always try to uncover nonexistent messages in random events? It may be impossible to guard ourselves against the vagaries of the goddess Fortuna, but after reading Fooled by Randomness we can be a little better prepared.

PRAISE FOR FOOLED BY RANDOMNESS:

Named by Fortune One of the Smartest Books of All Time

A Financial Times Best Business Book of the Year


“[Fooled by Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-five theses were to the Catholic Church.”
–Malcolm Gladwell, author of Blink

“The book that rolled down Wall Street like a hand grenade.”
–Maggie Mahar, author of Bull! A History of the Boom, 1982—1999

“Fascinating . . . Taleb will grab you.”
–Peter L. Bernstein, author of Capital Ideas Evolving

“Recalls the best of scientist/essayists like Richard Dawkins . . . and Stephen Jay Gould.”
–Michael Schrage, author of Serious Play: How the World’s Best Companies Simulate to Innovate

“We need a book like this. . . . Fun to read, refreshingly independent-minded.”
–Robert J. Shiller, author of Irrational Exuberance

“Powerful . . . loaded with crackling little insights [and] extreme brilliance.”
–National Review

“If asked to name the five best books written about markets, Fooled by Randomness would be on my list.”
–Jack D. Schwager, author of Market Wizards: Interviews with Top Traders

“Excellent and thought-provoking . . . an entertaining book.”
–Financial Times

Paul Wilmott

A blast of common sense. From classical to modern philosophers, via cab drivers, businessmen, and dentists . . .

Marco Avellaneda

Intelligent, honest, and revealing. There exists a distinct Taleb way of thinking and it is contagious.

Robert J. Shiller

I really liked this book. . . It is fun to read, refreshingly independently-minded and at the same time playful.

Peter L. Bernstein

. . . Taleb will grab you. As a non-random consequence, your understanding of life (and your money will expand exponentially.

Donald Geman

Taleb's book is mathematically sound as well as entertaining and informative for the general public, which is quite an achievement . . .

Victory Niederhoffer

Whether you agree with Mr. Taleb or not, his book will leave you with many suggestive queries.

Publishers Weekly

In this look at financial luck, hedge fund manager Taleb (Dynamic Hedging) addresses the apparently irrational movement of money markets around the world. Using his own investing experience and examples of others' successes and disappointments, he discusses theories like Monte Carlo math (easy; considered cheating by purists) and the concept of Russian roulette. Taleb tells interesting, well-wrought stories about individual behavior: "While Nero has succeeded beyond his wildest dreams, both personally and intellectually, he is starting to consider himself as having missed a chance somewhere." While serious investors and mathematics enthusiasts will be intrigued, readers looking for practical investment strategies will be disappointed by this rambling intellectual discourse. Tables. 40,000-copy first printing; $150,000 marketing budget. (Oct. 30) Copyright 2001 Cahners Business Information.



Sunday, November 29, 2009

Greenspans Bubbles or Small Business Owners Manual

Greenspan's Bubbles: The Age of Ignorance at the Federal Reserve

Author: Bill Fleckenstein

No matter who you are-investor, trader, homeowner, 401(k) holder, or CEO-you are bound to feel the impact of Alan Greenspan's “Age of Ignorance” for years to come.



According to MSN Money columnist William A. Fleckenstein, Greenspan's nearly 19-year career as Federal Reserve Chairman is even worse than anyone imagined. Labeled “Mr. Bubble” by the New York Times, Greenspan was nothing less than a serial bubble blower with a long history of bad decision-making. His famous “Greenspan Put” fueled the perception of a Goldilocks economy-but, as this explosive exposé reveals, the bear has finally caught up with Goldilocks.



Using transcripts of Greenspan's FOMC meetings as well as testimony before Congress, this eye-opening book delivers a timeline of his most devastating mistakes and weaves together the connection between every economic calamity of the past 19 years:



  • The stock market crash of 1987
  • The Savings & Loan crisis
  • The collapse of Long Term Capital Management
  • The tech bubble of 2000
  • The feared Y2K disaster
  • The credit bubble and real estate crisis of 2007

Fleckenstein explains just how far-reaching Greenspan's mess has been flung, and presents damning evidence that contradicts the former Fed chief's public naiveté concerning shifts in the market and economy. He also points to a disturbing fact, that throughout his career, Greenspan not only made costly mistakes, but made the same ones-over and over again. And not only was he never able to recognize or admit to those mistakes, he constantly rewrote his own history to justifythem.



Greenspan's Bubbles offers a lock-stock-and-barrel portrait of a flawed but fascinating man whose words and actions have led a whole generation astray, and whose legacy will continue to challenge us in the years ahead.





Go to: AppleScript or Google Apps Administrator Guide

Small Business Owner's Manual: Everything You Need to Know to Start up and Run Your Business

Author: Joe Kennedy

An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis. For example:

  • Choose among 13 ways to get new financing and the 17 steps to building a winning loan package.
  • Weigh the pros and cons among 8 legal structures, from corporations to LLCs.
  • Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization.
  • Develop a powerful business plan in half the time.
  • Learn to sell products and services by considering 10 possible sales and distribution channels.
  • Discover the latest trends to quickly and inexpensively set up a web-site and e-store.
  • Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. * Get a quick overview of the 14 top forms of business insurance including workers comp and medical. * Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements.
  • Understand the legal side of hiring, firing, and managing employees and contractors.
  • Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included.
  • Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud.
  • Lots more too!



Saturday, November 28, 2009

Nickel and Dimed or Working with You Is Killing Me

Nickel and Dimed: On (Not) Getting by in America

Author: Barbara Ehrenreich

The bestselling, landmark work of undercover reportage, now updated

Acclaimed as an instant classic upon publication, Nickel and Dimed has sold more than 1.5 million copies and become a staple of classroom reading. Chosen for “one book” initiatives across the country, it has fueled nationwide campaigns for a living wage. Funny, poignant, and passionate, this revelatory firsthand account of life in low-wage America—the story of Barbara Ehrenreich’s attempts to eke out a living while working as a waitress, hotel maid, house cleaner, nursing-home aide, and Wal-Mart associate—has become an essential part of the nation’s political discourse.

Now, in a new afterword, Ehrenreich shows that the plight of the underpaid has in no way eased: with fewer jobs available, deteriorating work conditions, and no pay increase in sight, Nickel and Dimed is more relevant than ever.

New York Times

One of today's most original writers.

Chicago Tribune

Ehrenreich is passionate, public, hotly lucid, and politically engaged.

Boston Globe

Ehrenreich's scorn withers, her humor stings, and her radical light shines on.

Ms. Magazine - Vivien Labaton

Nickel and Dimed is an important book that should be read by anyone who has been lulled into middle-class complacency.

New York Times Book Review - Dorothy Gallagher

We have Barbara Ehrenreich to thank for bringing us the news of America's working poor so clearly and directly, and conveying with it a deep moral outrage and a finely textured sense of lives as lived. As Michael Harrington was, she is now our premier reporter of the underside of capitalism.

Publishers Weekly

In contrast to recent books by Michael Lewis and Dinesh D'Souza that explore the lives and psyches of the New Economy's millionares, Ehrenreich (Fear of Falling: The Inner Life of the Middle Class) turns her gimlet eye on the view from the workforce's bottom rung. Determined to find out how anyone could make ends meet on $7 an hour, she left behind her middle class life as a journalist—except for $1000 in start-up funds, a car and her laptop computer—to try to sustain herself as a low-skilled worker for a month at a time. In 1999 and 2000, Ehrenreich worked as a waitress in Key West, Fla., as a cleaning woman and a nursing home aide in Portland, Maine, and in a Wal-Mart in Minneapolis, Minn.

During the application process, she faced routine drug tests and spurious "personality tests"; once on the job, she endured constant surveillance and numbing harangues over infractions like serving a second roll and butter. Beset by transportation costs and high rents, she learned the tricks of the trade from her co-workers, some of whom sleep in their cars, and many of whom work when they're vexed by arthritis, back pain or worse, yet still manage small gestures of kindness. Despite the advantages of her race, education, good health and lack of children, Ehrenreich's income barely covered her month's expenses in only one instance, when she worked seven days a week at two jobs (one of which provided free meals) during the off-season in a vacation town. Delivering a fast read that's both sobering and sassy, she gives readers pause about those caught in the economy's undertow, even in good times.

Dorothy Gallagher

"Barbara Ehrenreich . . . is our premier reporter of the underside of capitalism."
—Dorothy Gallagher, The New York Times Book

Eileen Boris

"With grace and wit, Ehrenreich discovers . . . the irony of being nickel and dimed during unprecedented prosperity."
—Eileen Boris, The Boston Globe

Stephen Metcalf

"Ehrenreich is a superb and relaxed stylist {with} a tremendous sense of rueful humor."
—Stephen Metcalf, Los Angeles Times Book Review

Diana Henriques

". . . you will read this explosive little book cover to cover and pass it on to all your friends and relatives."
—Diana Henriques, The New York Times

Anne Colamosca

"Angry, amusing . . . An in-your-face expose."
—Anne Colamosca, Business Week

Susannah Meadows

"Jarring, full of riveting grit . . . This book is already unforgettable."
—Susannah Meadows, Newsweek

Library Journal

A close observer and astute analyzer of American life (The Worst Years of Our Life and The Fear of Falling), Ehrenreich turns her attention to what it is like trying to subsist while working in low-paying jobs. Inspired to see what boom times looked like from the bottom, she hides her real identity and attempts to make a life on a salary of just over $300 per week after taxes. She is often forced to work at two jobs, leaving her time and energy for little else than sleeping and working. Ehrenreich vividly describes her experiences living in isolated trailers and dilapidated motels while working as a nursing-home aide, a Wal-Mart "sales associate," a cleaning woman, a waitress, and a hotel maid in three states: Florida, Maine, and Minnesota. Her narrative is candid, often moving, and very revealing. Looking back on her experiences, Ehrenreich claims that the hardest thing for her to accept is the "invisibility of the poor"; one sees them daily in restaurants, hotels, discount stores, and fast-food chains but one doesn't recognize them as "poor" because, after all, they have jobs. No real answers to the problem but a compelling sketch of its reality and pervasiveness. [Previewed in Prepub Alert, LJ 1/01.] Jack Forman, San Diego Mesa Coll. Lib. Copyright 2001 Cahners Business Information.

School Library Journal

Adult/High School-Between 1998 and 2000, Ehrenreich spent about three months in three cities throughout the nation, attempting to "get by" on the salary available to low-paid and unskilled workers. Beginning with advantages not enjoyed by many such individuals-she is white, English-speaking, educated, healthy, and unburdened with transportation or child-care worries-she tried to support herself by working as a waitress, a cleaning woman, a nursing-home aide, and a Wal-Mart employee. She discovered that her average salary of $7 per hour couldn't even provide the necessities of life (rent, transportation, and food), let alone the luxury of health coverage. Her account is at once enraging and sobering. In straightforward language, she describes how labor-intensive, demeaning, and controlling such jobs can be: she scrubbed floors on her hands and knees, and found out that talking to coworkers while on the job was considered "time theft." She describes full-time workers who sleep in their cars because they cannot afford housing and employees who yearn for the ability to "take a day off now and then-and still be able to buy groceries the next day." In a concluding chapter, Ehrenreich takes on issues and questions posed before and during the experiment, including why these wages are so low, why workers are so accepting of them, and what Washington's refusal to increase the minimum wage to a realistic "living wage" says about both our economy and our culture. Mandatory reading for any workforce entrant.-Dori DeSpain, Fairfax County Public Library, VA Copyright 2001 Cahners Business Information.

What People Are Saying

Molly Ivins
Reading Ehrenreich is good for the soul.


Diane Sawyer
Barbara Ehrenreich is smart, provocative, funny, and sane in a world that needs more of all four.




Table of Contents:
Introduction: Getting Ready1
1Serving in Florida11
2Scrubbing in Maine51
3Selling in Minnesota121
Evaluation193

Book review: SalonOvations Day Spa Operations or How to Cure a Hangover

Working with You Is Killing Me: Freeing Yourself from Emotional Traps at Work

Author: Katherine Crowley

and/or stickers showing their discounted price. More about bargain books

Tuesday, February 17, 2009

Entrepreneurship and Small Business Management or Financial Sector Transformation

Entrepreneurship and Small Business Management

Author: McGraw Hill

This program can help your students become successful in creating and running a small business. Its focus is on selecting a business, preparing a business plan, and managing an ongoing operation.



Books about: Hospitalidade e Gestão de Restaurante

Financial Sector Transformation: Lessons from Economies in Transition

Author: Mario I Blejer

While policy makers need to focus on achieving and sustaining basic macroeconomic stability in the transition of economies from a socialist to a market orientation, financial institutions and reforms play a particularly crucial role in this transformation. The essays in this collection offer overviews of issues in banking sector reform and capital markets as well as specific perspectives on the financial sectors in changing economies of Central and Eastern Europe, China, and Israel. Original versions of the essays were presented at the Second Dubrovnik Conference on Transition Economies organized by the National Bank of Croatia in June,
1996.



Monday, February 16, 2009

Law and Accounting or Jobsearchnet

Law and Accounting

Author: Lawrence A Cunningham

This book is both revolutionary and traditional, using primary materials rather than author narrative. By adopting this traditional approach for law and accounting, Cunningham's new book puts the subject on par with other law school courses.

This traditional cases and materials approach underscores how accounting standards bear earmarks of functional law. To facilitate analogical and critical engagement on par with other law school teaching books, pedagogical design follows the classic casebook method of arranging cases and materials in pairs of opposites and complements. This arrangement enables conceptualizing accounting as functional law as theoretical and analytical matters as well. This original content also illuminates transaction economics, factors associated with accounting irregularities and the lawyer's role in financial reporting.



New interesting textbook: Primer of Cooking and Housekeeping or Way Back in the Country Cookbook

Jobsearch.net: Presenting Your Skills In Cyberspace

Author: Carrie Straub

With the Web doubling in size each year, more employers are expected to use the Web to fill job openings.



Sunday, February 15, 2009

The Theory of Environmental Policy or Financial System in Nineteenth Century Britain

The Theory of Environmental Policy

Author: William J Baumol

In this book, Professors Baumol and Oates provide a rigorous and comprehensive analysis of the economic theory of environmental policy. They present a formal, theoretical treatment of those factors infuencing the quality of life. By covering both the theory of externalities and its application to environmental policy, the authors have retained the basic structure and organization of the first edition, which has become a standard reference in the field. In this edition, however, they have updated their analysis to incorporate recent research in enviromental economics.



Interesting book: Healing Your Body Naturally or End of Life Care in Nephrology

Financial System in Nineteenth-Century Britain

Author: Mary Poovey

This unique collection reveals how England rose to a position of international financial supremacy and how writing about finance both monitored and supported that triumph. Featuring primary documents drawn from the period's periodical and business press, it provides an introduction to the most important features of the financial system in nineteenth-century England. Topics covered include currency and credit instruments; the national debt and the stock exchange; banks and the banking system; and the money market, company law, and financial fraud.



Table of Contents:
Preface
Chronology of the British Financial System
Introduction1
1Currency and Credit Instruments35
Paper against Gold (1810)39
Substitution of Notes for Coins48
Distinction between Bills of Exchange and Paper Money (1832)49
Bills of Exchange (1885)51
A Biography of a Bad Shilling (1851)60
Gold and Social Politics (1863)71
What Is Money? (1879)98
The Rupee and the Ruin of India (1893)111
2The National Debt and the Stock Exchange123
Facts for Enquirers: The National Debt (1843)125
The National Debt and the Stock Exchange (1849)127
Stockbroking and the Stock Exchange (1876)149
Speculative Investments (1876)173
The Singularity of Indian Finance (1872)201
The Financial Condition of India (1878)205
The Genesis of the Industrial Capitalist (1867)221
3Banks and Banking229
Ten Minutes' Advice about Keeping a Banker (1839)231
Exposure of the Banking and Funding System (1841)238
The Bank Charter and Commercial Credit (1858)242
The Position of English Joint-Stock Banks (1878)258
Personal Credit (1885)277
The London Times: 13 December 1825, p. 2282
The London Times: 14 December 1825, p. 2285
The Administration of a Bank during Seasons of Pressure (1882)288
4The Money Market, Company Law, and Financial Fraud301
The State of the Money Market from a Fresh Point of View (1864)305
The Money Market, No. 1: What the Money Market Is and Why It Is So Changeable (1866)310
Whither Is Limited Liability Leading Us? (1864)316
The Panic (1866)321
The Autobiography of a Joint Stock Company (Limited) (1876)327
Glossary357
Contributors' Biographies361
Suggestions for Further Reading365
Index373

Saturday, February 14, 2009

Introductory Mathematical Economics or Sales Management

Introductory Mathematical Economics

Author: D Wade Hands

A strong relationship clearly exists between mathematics and modern economics; mathematics helps extend and formalize economic theory, and quantitative economic data influences the development and refinement of mathematical models. In Introductory Mathematical Economics, 2/e, author D. Wade Hands introduces students to a variety of new mathematical tools and explains how to apply those tools to a broad range of economic problems. The book begins with an overview of the necessary mathematical background, then presents a number of more advanced mathematical tools that allow students to expand their knowledge of economics. It offers a mix of classical and contemporary economic theory, covering the standard mathematical techniques such as optimization and comparative statics, as well as more specialized topics such as uncertainty, dynamics, nonlinear programming, and matrix theory.

Thoroughly revised and updated, this second edition offers students a wide range of mathematical techniques and the associated economic theory. The new Chapter 0, a mathematical review covering all prerequisite mathematics, serves as both a precourse mathematics refresher and a handy reference. All end-of-chapter problems are economics problems; many are detailed and require a substantial amount of economic interpretation in addition to the technical analysis. These problems have been revised and expanded in this second edition. Boxes in each chapter provide economic examples of relevant mathematical concepts. Several boxes discuss recent developments in economic theory, while others present results that influenced the evolution of modern economics. Featuring a clear and concise presentation of mathematicaland economic concepts, Introductory Mathematical Economics, 2/e, is ideal for undergraduate courses in mathematical economics.



See also: Food and Drink in Medieval Poland or Menu Pricing and Strategy

Sales Management

Author: Douglas J Dalrympl

Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.

Booknews

A text on sales management for marketing students, focusing on the activities of first-line field sales managers. After material on how salespeople interact with customers and prospects, coverage includes developing the selling function, sales goals and structure, building a sales program, and leading the sales force. Special emphasis is placed on current issues of managing strategic account relationships, team development, workforce diversity, salesforce automation, and ethics. Learning aids include chapter summaries, key terms, review questions, problems, and brief and detailed case studies, plus boxed readings, in-class exercises, and discussions on getting a job in sales. The length of this sixth edition has been shortened to make it easier to use. Annotation c. by Book News, Inc., Portland, Or.



Table of Contents:
1Introduction to Selling and Sales Management1
2Strategy and Sales Program Planning42
Sales Management Resource: Estimating Potentials and Forecasting Sales89
Management Resource: Sales Force Investment and Budgeting108
3Sales Opportunity Management120
4Account Relationship Management162
5Customer Interaction Management198
6Sales Force Organization239
Management Resource: Territory Design293
7Recruiting and Selecting Personnel314
8Sales Training354
9Leadership391
10Ethical Leadership426
11Motivating Salespeople456
12Compensating Salespeople497
13Evaluating Performance532
References565
Credits583
Key Term and Subject Index587
Author Index595
Company Index599
Case Index601

Friday, February 13, 2009

Human Resource Management or New Sources of Development Finance

Human Resource Management: An Introduction

Author: Trevor Bolton

From planning human resources through recruitment and selection, training and development, appraisal and reward management to welfare and redundancy, this introductory text follows the natural cycle of HRM activity in a way that is intuitive and accessible to the student. The international and European content gives a broader context for the student than any other text in the field, and makes it essential reading for those taking BA business studies, and other management degree programmes and profession Diploma and Certificate courses in peresonnel and human resource management.



Table of Contents:
List Figures
List of Tables
Preface: How to Use This Book
Acknowledgements
1Introduction1
2Planning Human Resources11
3Recruitment: The Initial Stages32
4The Recruitment Media45
5Selection59
6Equal Opportunities75
7The New Employee91
8Training and Development: The United Kingdom Experience103
9Training and Development Methods120
10Job Evaluation137
11From Performance Appraisal to Performance Management148
12Reward Management167
13Restructuring the Workforce: Corporate Downsizing186
14Employee Welfare200
15The Influence of Europe: Implications for UK Human Resource Managers218
16The Management of Human Resources: Some European Comparisons - Germany and Spain240
17Training in Europe: A Brief Consideration258
18Conclusion272
19Appendix: The Influence of the European Union276
Index289

Go to: When All Reason Fails or Nonprescription Drug Therapy

New Sources of Development Finance

Author: A B Atkinson

As their Millennium Development Goals, world leaders have pledged by 2015 to halve the number of people living in extreme poverty and hunger, to achieve universal primary education, to reduce child mortality, to halt the spread of HIV/AIDS, and to halve the number of people without safe drinking water. Achieving these goals requires a large increase in the flow of financial resources to developing countries - double the present development assistance from abroad.
Examining innovative ways to secure these resources, this book sets out a framework for the economic analysis of different sources of funding, applying the tools of modern public economics to identify the key issues. It examines the role of new sources of overseas aid, considers the fiscal architecture and the lessons that can be learned from federal fiscal systems, asks how far increased transfers impose a burden on donors, and investigates how far one can separate raising resources from their use.
In turn, the book examines global environmental taxes (such as a carbon tax) the taxation of currency transactions (the Tobin tax), a development-focused allocation of Special Drawing Rights by the IMF, the UK Government proposal for an International Finance Facility, increased private donations for development purposes, a global lottery (or premium bond), and increased remittances by emigrants. In each case, it considers the feasibility of the proposal and the resources that it can realistically raise. In each case, it offers new perspectives and insights into these new and controversial proposals.



Thursday, February 12, 2009

Sports Marketing or Blue Collar Bayou

Sports Marketing: Competitive Business Strategies for Sports

Author: Christine Brooks

Offering a hands-on approach to becoming an efficient sports marketing strategist, this guide shows readers how to develop their own idea for a sports product/event, create a strategic plan, and apply these ideas to a real-world business venture. KEY TOPICS: Exposing the day-to-day realities of putting together a sports business venture, the handbook begins with two case studies that introduce the overall situation facing sports managers as they attempt to make decisions regarding the correct direction to take their organization ... then walks readers step by step through the many different aspects that are part and parcel of a successful sports marketing plan, such as seeing and seizing an opportunity, understanding markets, the structure of the sport industry, sport publics, sport markets and sport products, the adult sport participant, conducting market research, sponsorship within the corporate marketing framework, designing sport packages, putting the sport sponsorship plan together, pricing sponsorship packages, sponsorship publicity, hospitality programs, analyzing competitive forces, image control, market share strategy, and writing a strategic plan. The guide also includes examples taken directly from the sports business world and highlights the vast scope of job opportunities available in the primary and secondary sport infrastructure.Ideal for both beginning and seasoned sports marketing professionals.

Booknews

Instructs the reader on how to identify and research sports markets, analyze and interpret data, and design a plan for exploiting relevant markets. Provides a step-by-step method of developing sponsorship programs, emphasizing a hands-on approach to understanding both marketing principles and the sports industry. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Preface
Ch. 1Taking Control1
Ch. 2Understanding Markets9
Ch. 3The Structure of the Sports Industry31
Ch. 4Sports Publics55
Ch. 5Sports Products and Sports Markets83
Ch. 6The Adult Sports Participant103
Ch. 7Conducting Market Research133
Ch. 8Sponsorship within the Corporate Marketing Framework159
Ch. 9Designing Sponsorship Packages183
Ch. 10Putting a Sports Sponsorship Plan Together211
Ch. 11Pricing Sponsorship Packages235
Ch. 12Sponsorship Publicity253
Ch. 13Analyzing Competitive Forces281
Appendix A: Writing Your Strategic Plan313
Glossary323
Index329

Go to: Vente Silencieuse :les Meilleures Pratiques et les Stratégies Efficaces dans le Marketing Visuel

Blue Collar Bayou: Louisiana Cajuns in the New Economy of Ethnicity

Author: Jacques M M Henry

Although the French language and the traditional rural way of life are disappearing among Louisiana Cajuns, identification with Cajun ethnicity is flourishing. Henry and Bankston draw on historical documents, ethnographic observations and interviews, and statistical sources to investigate and explain this phenomenon. They argue that while Cajun ethnicity developed from and consisted of the French-speaking, rural poor of the region, it has been transformed into a regional class with common interests and outlooks. This comprehensive structural analysis of Cajun ethnicity suggests a new emphasis on structural conditions in understanding ethnic phenomena and introduces the concept of an "economy of ethnicity."



Wednesday, February 11, 2009

Innovations in Computerized Assessment or Postsocialist Pathways

Innovations in Computerized Assessment

Author: Fritz Drasgow

This book presents the challenges & dilemmas faced by leading researchers as they created their new computerized assessments. It examines the potential for computerized assessment in the fields of psychometrics, I/O psychology, & educational measurement.



Books about: The Physicians Guide to Depression and Bi Polar Disorders or Caring for Our Elders

Postsocialist Pathways: Transforming Politics and Property in East Central Europe

Author: David Stark

Is there a distinctly East European capitalism? This volume analyzes democratization and economic change in the postsocialist societies of East Central Europe. It demonstrates that the collapse of communism was not the same across the region and that the differences in how the pieces fell shaped the building blocks used for reconstructing political systems and restructuring economies in the region. Among the key concepts are the importance of social networks in the economies and of deliberative institutions in the polity that include the interests of subordinate groups in policymaking.

What People Are Saying

Janos Kornai
Originality, intellectual innovation, inspiration derived from sharp observation, and courageous theoretical generalizations—these are rare qualities in transition economics, and characteristic of Stark and Bruszt's book. Some of their propositions are certainly controversial, but that also helps to make Postsocialist Pathways exciting and thought-provoking reading.




Table of Contents:
Preface and Acknowledgments
Introduction1
Pt. IExtrication
Ch. 1Remaking the Political Field: Strategic Interactions and Contingent Choices15
Pt. IITransformation
Ch. 2The Privatization Debate: From Plan to Market or from Plan to Clan?51
Ch. 3Path Dependence and Privatization Strategies80
Pt. IIIDeliberative Association
Ch. 4Markets, States, and Deliberative Associations109
Ch. 5Restructuring Networks in East European Capitalism137
Ch. 6Enabling Constraints: Institutional Sources of Policy Coherence166
Ch. 7Extended Accountability188
Notes203
References253
Index273

Tuesday, February 10, 2009

Improving Health in the Community or Service Quality

Improving Health in the Community: A Role for Performance Monitoring

Author: Institute of Medicine Staff

"Improving Health in the Community" explains how population-based performance monitoring programs can help communities point their health efforts in the right direction. Offering a policy framework, the book applies a multidimensional model of the determinants of health and provides sets of prototype performance indicators for specific health issues.

Bernard J. Turnock

This book examines the status of community health planning and provides recommendations for enhancement of these processes through greater emphasis on linking key stakeholders to community health objectives through performance monitoring. A special committee of the Institute of Medicine developed this report after conducting a series of national workshops to inform their process. Several audiences will find this report of interest. Community health assessments and community action plans are increasing across the U.S., in terms of their number and comprehensiveness. In capturing the state-of-the-art and advancing recommendations for focused enhancements, this book will appeal mainly to public health professionals, health planners, and students. Other community partners involved in participatory community health planning processes will also find this book of interest. The key feature of this book is its thoughtful presentation of the current state of community health improvement processes and its recommendations for enhancements of these efforts. The book also has extensive information on the process undertaken by the panel developing this report and on prototypes of performance measures for several health outcomes. This book will be quite useful in advancing community health improvement efforts by placing the credibility of the Institute of Medicine behind them. The book does not greatly extend the state-of-the-art, but it nicely summarizes and documents a rational framework for these processes. As these efforts expand, this book will become more useful in its appeal to health professionals and other audiences.

Doody Review Services

Reviewer: Bernard J. Turnock, MD, MPH (University of Illinois at Chicago)
Description: This book examines the status of community health planning and provides recommendations for enhancement of these processes through greater emphasis on linking key stakeholders to community health objectives through performance monitoring.
Purpose: A special committee of the Institute of Medicine developed this report after conducting a series of national workshops to inform their process.
Audience: Several audiences will find this report of interest. Community health assessments and community action plans are increasing across the U.S., in terms of their number and comprehensiveness. In capturing the state-of-the-art and advancing recommendations for focused enhancements, this book will appeal mainly to public health professionals, health planners, and students. Other community partners involved in participatory community health planning processes will also find this book of interest.
Features: The key feature of this book is its thoughtful presentation of the current state of community health improvement processes and its recommendations for enhancements of these efforts. The book also has extensive information on the process undertaken by the panel developing this report and on prototypes of performance measures for several health outcomes.
Assessment: This book will be quite useful in advancing community health improvement efforts by placing the credibility of the Institute of Medicine behind them. The book does not greatly extend the state-of-the-art, but it nicely summarizes and documents a rational framework for these processes. As these efforts expand, this book will become more useful in its appeal to health professionals and other audiences.

Booknews

Outlines the elements of a continuing, community-based health improvement process that combines a collaborative approach with population-based performance monitoring as a tool for achieving accountability for action. Consider issues communities face in health assessment and addressing specific health concerns, offers guidance for selecting performance indicators, and illustrates the application of the approach with several prototype performance indicator sets for areas such as elder health, violence, and depression. For policymakers and community health administrators. Annotation c. by Book News, Inc., Portland, Or.

Rating

3 Stars from Doody




Table of Contents:
Executive Summary1
1Introduction23
2Understanding Health and Its Determinants40
3Managing a Shared Responsibility for the Health of a Community59
4A Community Health Improvement Process77
5Measurement Tools for a Community Health Improvement Process126
6Conclusions and Recommendations166
App. APrototype Performance Indicator Sets183
App. BMethodological Issues in Developing Community Health Profiles and Performance Indicator Sets360
App. CUsing Performance Monitoring to Improve Community Health: Exploring the Issues (Workshop Summary)374
App. DUsing Performance Monitoring to Improve Community Health: Conceptual Framework and Community Experience (Workshop Summary)416
App. ECommittee Biographies452
Acronyms460
Index463

Book review: Study Guide to Accompany Fund of Corp Fin or Scenario Driven Planning

Service Quality: New Directions in Theory and Practice

Author: Roland T Rust

The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field's leading scholars and practitioners present a wealth of ideas that include measuring the managerial impact of service quality improvement, new methods of assessing the various elements of service quality, and philosophies about the nature of customer value. Presenting diverse points of view and revealing a variety of emerging ideas, the editors conclude with a look toward the future of service quality. An exhilarating--and sometimes demanding--change of pace, Service Quality is essential for professionals, researchers, scholars, and students in marketing studies.



Sunday, February 8, 2009

Modern Organizations or Optimisation and Stability Theory for Economic Analysis

Modern Organizations: Organization Studies in the Postmodern World, Vol. 1

Author: Stewart R Clegg

Stewart Clegg offers a panoramic and stimulating critical overview of the modern organization and, in the process, challenges the major schools of organization theory that contribute to our understanding of today's industrial enterprise. His wide-ranging analysis both explores current approaches to organization studies and relates the concepts of modernity and postmodernity to the realities of organizational structure and function. In surveying alternative perspectives on organizations in terms of ideal types, systems, contingencies, ecologies, cultures, markets, and efficiency, he vividly demonstrates that no single approach is adequate to deal with the real-world variety of organizations that exist today. Drawing upon unusual and revealing examples--the production of French bread, the Italian fashion industry, and post-Confucian Asian enterprises-- he argues that their success cannot simply be reduced to culture, but must incorporate a broader understanding of the ways in which organizations are constructed and reproduced. His analysis is then adapted to a detailed discussion on the debate over why Japanese organizations are so successful. As both a synthesis of current perspectives and an innovative argument based on a comprehensive international overview, Modern Organizations serves both as a text and important resource for all interested in organization and management studies. "The author gives a timely reminder of the influence of Weber, not only as a significant figure in the development of organization studies but also as an eminent (reforming) theorist of modernity. . . . In this book we encounter significant parallels with Harvey. . . "--Administrative Science Quarterly ". . . the (fifth) chapter on 'French Bread, Italian Fashion and Asian Enterprise' is one of the most interesting treatment of enterprise behavior I have read for some time. . . . The reading list is very full, with a most up-to-date coverage of the field, and there is a useful index. . . . The 'broad international sweep' . . is, of course, to be commended. . . " --Journal of General Management "Contributes to the major debates in organization theory from the perspective of a coherent, overarching framework, and is unmissable on that account alone. But the comprehensiveness of its survey of organizational theory qualifies it as a textbook as well, in a range of disciplines. This book promises the reader as smooth a ride as the terrain permits." --APROS Bulletin "With style and panache . . . Clegg breaks free of the standard format for organization theory books and establishes a new norm. The very freshness of the approach makes comparisons difficult. . . . His work is both broader and more insightful than other more recent works. Clegg's work either represents the initial breakthrough to a new organizational theory perspective or a perspective so far from the bulk of the mainstream that it will be challenged. It is certainly worth the attention of serious scholars in the field." --Choice "Stewart Clegg thrusts the study of organizations towards a truly world view in this tempered and scholarly work. United by its theme of the cultural relativity of organizational analysis, it uses intriguing material notably from Europe and from the nations of the Asian Pacific Rim to take a wide view of ideas and of international differences in organizing and managing." --David J. Hickson, University of Bradford, England "Professor Clegg's stylish, elegantly written work Modern Organisations: Organisation Studies in the Postmodern World is a rewarding blend of theoretical argument and discussion of concrete examples of organisations, which I am sure will be quickly seen as essential reading for students of organisation studies....his discuss of Weber is extrememly good, well read and accurate, as is his discussion of some of the theories of organisations developed since....the greatest value...to be found in this work is the discussion of what Professor Clegg calls "postmodern" organisations." --New Technology Work and Employment "...the (fifth) chapter on 'French Bread', Italian Fashion and Asian Enterprise' is one of the most interesting treatment of enterprise behaviour I have read for some time....The reading list is very full, with a most up-to-date coverage of the field, and there is a useful index....The 'broad international sweep'...is, of course, to be commended..." --Journal of General Management



Table of Contents:
Theoretical Contrasts and International Contexts Organizations and the Modernization of the World Why and Where did Bureaucracy Triumph? Contingencies, Markets and Hierarchies Ecologies, Institutions and Power in the Analysis of Organizations French Bread, Italian Fashions and Asian Enterprise
The Embeddedness of Organizational Diversities Organizational Diversities and Rationalities Modernist and Postmodernist Organization Postmodern Skill Formation and Postmodern Capital Formation?

Read also Assistência Prática/Vocacional Contemporânea

Optimisation and Stability Theory for Economic Analysis

Author: Brian Beavis

This text presents a coherent and systematic exposition of the mathematical theory of the problems of optimization and stability, both of which are central to economic analysis. Through extensive use of economic examples, the authors provide the economist with a feel for the kinds of mathematical techniques most useful for dealing with particular economic problems. Although the text deals with fairly advanced material, the mathematical prerequisites are minimized by the inclusion of an integrated mathematical review designed to make the text self-contained and accessible to the reader with only an elementary knowledge of calculus and linear algebra.