Friday, January 30, 2009

Auditing or Applications in Business Communications

Auditing: An Assertions Approach

Author: Donald H Taylor

Presents auditing concepts and procedures within the context of audit assertions, as described in Statements on Auditing Standards. It includes the basic approach to reasoning from audit assertions to audit objectives to audit procedures and numerous examples of computer generated audit working papers. A new aspect of this edition is the introduction of value-added business advice as an integral part of the audit. Public accounting firms are placing increased emphasis on adding value to an audit.



Look this: Invitation to Italian Cooking or Cooking Around the World

Applications in Business Communications

Author: Richard D Featheringham

Applications in Business Communication simulates a hypothetical company-GEI— that specializes in producing indoor and outdoor leisure-time products, giving learners the opportunity to apply business communication skills in a real-life setting. Learners work in self-managed work teams to solve real-life problems facing businesses today, while the instructor acts as CEO of GEI. This text allows learners to actively take part in learning the subject matter, and relate it to their daily lives, and develop the higher-order skills of analysis, synthesis, and evaluation. Additionally, working collaboratively toward a single goal provides learners with an understanding of the importance of teamwork.

Booknews

In this communications text, students become employees of a hypothetical company and apply business-communication skills to a variety of its needs. Exercises include tasks such as designing a letterhead and business card, searching the Internet for information about competitors, developing a code of ethics, communicating across cultures, writing memos and letters that contain good and bad news, writing news releases, crafting persuasive sales messages, dealing with company layoffs, and preparing reports and newsletters. Featheringham teaches business communications at Michigan State U., and Baker teaches in the marketing department at Siena College, Loudonville, NY. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Table of Contents:
Prefaceix
Introductionxiii
Application 1Teamwork in Business1
Application 2Using Technology in Business Communication4
Application 3Developing a Code of Ethics8
Application 4Communicating Across Cultures13
Application 5Listening Skills18
Application 6Organizing the Message Deductively22
Application 7Organizing to Write Inductively25
Application 8Revising and Proofreading a Message or Document28
Application 9Good News and Routine Messages30
Application 10Goodwill Messages33
Application 11Informative Messages36
Application 12Direct Requests38
Application 13Unfavorable, Unwanted, or Bad News Messages40
Application 14Writing a News Release43
Application 15Instruction Writing48
Application 16Memos52
Application 17E-mail55
Application 18Persuasive Sales Messages58
Application 19Newsletters and In-House Publications62
Application 20Dealing with Company Layoffs65
Application 21Print Advertisements69
Application 22Position Paper73
Application 23Introduction to Research77
Application 24Proposal Writing82
Application 25Using Graphics86
Application 26Preparing and Writing Reports92
Application 27Preparing Informal Reports96
Application 28Preparing a Long Report--International Study100
Application 29Business Presentations106
Application 30Oral Communication111
Application 31Meeting Skills115
Application 32Cover Letters120
Application 33Resumes124
Application 34Interviewing129
Application 35Employment Letters133
Application 36Finding a Job139
Appendix
Selected Style Techniques of Writing143
Punctuation and Capitalization146

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