Marketing or Cam and Nursing Coding Manual V2001r3

Marketing: Real People, Real Choices

Author: Patricia M Bernson

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.

A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.

For individuals interested in a career in marketing.

Booknews

An introductory text for undergraduates, bringing students inside large companies such as MTV Europe, Intel, and Marriott, as well as small businesses, through vignettes and chapter cases. Contains sections on marketing decision, markets, creating and managing a product, assigning value, product delivery, and communicating about the product. Unique pedagogical features include boxes on real-life marketers and decisions they make, on entrepreneurs and their products, and on ethical issues. Other aids are chapter summaries, key terms, review questions, Internet and other projects, cases with questions, and a math appendix, plus color photos. This second edition adds an entrepreneurial element, more Internet material, an ongoing end-of-section case, and coverage of electronic commerce. Annotation c. Book News, Inc., Portland, OR (booknews.com)

New interesting textbook: Changing Lanes in China or Making Career Decisions That Count

Cam and Nursing Coding Manual, V2001r3: A Coding and Procedural Reference Tool Based on the Abccodes for Complementary and Alternative Medicine (Cam) and Conventional Nursing

Author: Alternative Link

The ABC Codes are built upon the belief that this system greatly improves the entrance of CAM and expanded nursing services into mainstream healthcare. The codes provide the infrastructure needed for insurance companies to measure the effectiveness of these services side by side with conventional medicine treatments, thus facilitating responsible patient access to integrated healthcare. This coding system fulfills the need of CAM and nurse providers to accurately communicate procedures and services. The ABC Codes were also built to meet the business requirements of practitioners who file their own electronic healthcare claims to insurance companies. The CAM and Nursing Coding Manual provides a complete overview of the structure codes, samples of the HCFA 1550 and IB-92 forms, how insurance companies use codes, how the system works to support CAM and Nursing, and much more.

Table of Contents:

	Foreword	viii
	Acknowledgments	ix
	Introduction	xiii
	Structure of the codes	xiii
	What you must know to use this book	xiii
	How to use code modifiers	xiii
	Reference codes and their use	xiv
	To prescribe, compound or dispense	xiv
	Herbs, nutritional supplements and homeopathic preparations	xiv
	Reference codes to refer and track adjunct services	xiv
	Using CPT and ABC Codes to bill for services	xiv
	The HCFA 1500 form and the UB-92	xv
	HCFA 1500 Example	xv
	HCFA 1500 Fig. 1	xvi
	Cross references	xvii
	Using the index to locate procedures	xvii
	Using the code tree to locate procedures	xvii
	General guidelines for providers	xvii
	Provider modifiers	xvii
	Why use a provider modifier?	xvii
	Provider specific guidelines	xviii
	Acupuncturists and Oriental Medicine Doctors	xviii
	Bodyworkers, Massage Therapists and Somatic Educators	xviii
	Chiropractors	xix
	Midwives	xx
	Naturopathic Doctors	xx
	Osteopathic Doctors	xx
	Clinical Nurse Specialists, Certified Nurses, Nurse Practitioners, Licensed Practical Nurses and Registered Nurses	xxi
	Further instructions	xxii
	Super tip for super efficiency	xxi
	Background of the coding system	xxii
	How the insurance industry uses codes	xxiii
	How the complete system works to support CAM and nursing	xxiii
	Training Standards	xxiv
	Relative Value Units	xxiv
	Conclusion	xxv
	Frequently asked questions	xxv
	List of provider modifiers	xxvi
	Sample Superbill	xxviii
	Code request form	xxix
Section A	Clinical Practice Charges	1
	Diagnostician	3
	Periodic	14
	Limited and non-diagnostician	15
	General service and reference codes	20
	Education	27
Section B	Multi Specialty Treatments	31
	Physical modalities	33
	Movement modalities	38
	Rehabilitative	43
	Tests and measurements	46
	General	49
Section C	Practice Specialties	51
	Oriental medicine	53
	Somatic education and massage	56
	Chiropractic services	68
	Mental health services	71
	Midwifery services	90
	Naturopathic manipulation	100
	Osteopathic manipulation	102
	Indigenous medicine	103
Section D	Laboratory and In-Office Procedures	107
	Heart or vascular services	109
	Neurological	109
	Substance administration	109
	Laboratory	117
	Radiology	136
	General procedures and services	137
Section E	Supplies	139
	Physical devices	141
	Topical applicants	145
	Solution	145
Section F	Nutritional Supplements	153
	Amino acid	155
	Enzymes	155
	Minerals	155
	Other	155
	Oral chelation with natural agents	161
	Oxidative	161
	Vitamins	161
Section G	Herbs and Botanicals	163
	Oriental	165
	Western	189
	General	208
Section H	Homeopathic Preparations	219
	General	221
Section N	Nursing	309
	Interventions	311
	Nursing education	336
	Procedure Index	1
	Supply and Product Index	21
	NIC Code Index	41
	Code Tree	63