Reclaiming Evolution or Integrated Marketing Communication

Reclaiming Evolution: A Dialogue on How Societies Evolve

Author: William M Dugger

In this unique book, Howard Sherman and William M. Dugger engage in a dialogue on evolution from Institutionalist and Marxist perspectives, each representing one side. The result is an extremely accessible study of economic evolution - the intention being to explore the way society devlops using the equally radical, but very different approaches of Thorstein Veblen and Karl Marx.

Table of Contents:

	Acknowledgements
Pt. I	Preliminaries	1
1	What is evolution?	3
Pt. II	Elements	15
2	Economic relations	17
3	Technology	43
4	Enabling myth	69
5	Democracy	89
Pt. III	Processes	119
6	Structural change	121
7	Social tensions	134
8	Social conflict	143
Pt. IV	Denouement	165
9	Conclusion: reclaiming evolution	167
	Afterword: technology and revolution?	175
	References	195
	Index	202

Book about: 15 Minute Vegetarian or New York Bartenders Guide

Integrated Marketing Communication: A Primer

Author: Philip Kitchen

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case studies, illustrating to students the practical side of IMC in addition to an introduction to the main theories at work.