Monday, December 15, 2008

The Bon Marche or From Needs Assessment to Action

The Bon Marche: Bourgeois Culture and the Department Store, 1869-1920

Author: Michael B Miller

In this comprehensive social history of the Bon Marché, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.



Table of Contents:
List of Illustrations
Acknowledgments
Introduction3
INew Stores19
IIThe "Grand Magasin"48
Merchandise and the Mass Market48
Finance and Purchasing53
Organization58
IIIThe Boucicauts75
Building Organization Men: The Base77
Building Organization Men: Management112
Ritualization121
Entrepreneurial Roles and Business Change127
IVThe Directors130
Faithful Continuators130
Members of a Single Family143
VSelling Consumption165
An Eighth Wonder166
A Way of Life178
VISelling the Store190
Ambivalence and Hostility190
A Model Community215
Conclusion231
Appendix241
Bibliography245
Index259

Read also Aesop and the CEO or Strategic Marketing

From Needs Assessment to Action: Transforming Needs into Solution Strategies

Author: Belle Ruth Witkin

Going beyond the simple process of assessing needs to the implementation of solutions for resolving them, this sequel to the best seller, From Needs Assessment to Action shows you how the results of needs assessments can be transformed into action plans for an organization and the procedures for facilitating that change. Unique to this book is a detailed glossary of needs assessment terms. Through the use of real world examples drawn from various fields, the book provides in-depth procedures for:

- Analyzing and combining different types of data collected in the needs assessment process

- Prioritizing needs

- Selecting solution strategies

- Designing and implementing solution strategies

- Examining major multiple-method needs assessment studies

Booknews

This sequel to the authors' shows how the results of needs assessments can be transformed into action plans for an organization and the procedures for facilitating that change. Through use of real-world examples drawn from various fields, in-depth procedures are provided for analyzing and combining different types of data, prioritizing needs, selecting and implementing solution strategies, and examining major multiple- method needs assessment studies. Includes a detailed glossary of needs assessment terms. Annotation c. Book News, Inc., Portland, OR (booknews.com)



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