Macroeconomics and Essentials of Business Communication with Other

Macroeconomics

Author: Campbell R McConnell

Macroeconomics is an integrated knowledge-building tool that is both concise and comprehensive. A 240-minute DVD explains macroeconomics in entertaining, easy-to-follow fashion, while well-designed Web interfaces help you to place the material into the real world. Professionals looking to learn more are shown both sides of each argument, then given the information they need to make informed choices on how macroeconomic factors impact society.

Table of Contents:

	Preface
	Contributors
	To the Student
1	The Nature and Method of Economics	1
2	The Economizing Problem	21
3	Understanding Individual Markets: Demand and Supply	39
4	Pure Capitalism and the Market System	58
5	The Mixed Economy: Private and Public Sectors	74
6	The United States in the G lobal Economy	96
7	Measuring Domestic Output, National Income, and the Price Level	119
8	Macroeconomic Instability: Unemployment and Inflation	143
9	Building the Aggregate Expenditures Model	166
10	Aggregate Expenditures: The Multiplier, Net Exports, and Government	191
11	Aggregate Demand and Aggregate Supply	213
12	Fiscal Policy	234
13	Money and Banking	253
14	H ow Banks Create Money	276
15	The Federal Reserve Banks and Monetary Policy	293
16	Alternative Views on Macro Theory and Policy	317
17	The Inflation-Unemployment Relationship	338
18	Budget Deficits and the Public Debt	362
19	Economic Growth	379
20	International Trade	399
21	Exchange Rates, the Balance of Payments, and Trade Deficits	423
22	Growth and the Less Deve loped Countries	450
23	Russia: An Economy in Transition	473
	Answers to Key Questions	A-1
	Glossary	G-1
	Index	I-1

Essentials of Business Communication with Other

Author: Mary Ellen Guffey

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and prof essionalism in the workplace.

Booknews

This single volume comprises a textbook, a workbook, and a grammar reference manual. Emphasizing the process of writing and the application of technology to communication, chapters cover basic skills and concepts, routine business messages, persuasive writing, negative and special messages, data reporting, and communications necessary in gaining employment. Appendixes include a reference guide to document formats, proofreading marks, and documentation formats. An accompanying CD-ROM provides material on visual aids in presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

< TD WIDTH="10%" ALIGN="RIGHT">113

Unit 1	Laying Communication Foundations	1
Ch. 1	Communicating in Business Today	3
Ch. 2	Using Words Skillfully	23
Ch. 3	Developing Tone and Style	39
Unit 2	Applying the Direct Strategy	59
Ch. 4	The Process of Writing Effective Sentences, Paragraphs, and Messages	61
Ch. 5	Memorandums That Inform, Request, and Respond	87
Ch. 6	Letters That Make Routine Requests
Ch. 7	Letters That Respond Positively	139
Unit 3	Applying the Indirect Strategy	165
Ch. 8	Letters and Memos That Carry Negative News	167
Ch. 9	Letters and Memos That Persuade	197
Ch. 10	Special Messages	223
Unit 4	Expanding Communication Skills	243
Ch. 11	Informal Reports	245
Ch. 12	Formal Reports	277
Ch. 1 3	Communication for Employment	305
Ch. 14	Listening and Speaking	339
	App. 1 Formatting Letters and Memorandums	365
	App. 2 Correction Symbols	373
	App. 3 Documenting Data	379
	Grammar/Mechanics Handbook	385
	Index	1-1