Small Business or The U S Brewing Industry

Small Business: An Entrepreneur's Business Plan

Author: J D Ryan

Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you're using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E, you'll find the timely advice, powerful skills, and effective plans you need for success.

New interesting textbook: Secrets of Pistoulet or New High Altitude Cookbook

The U. S. Brewing Industry: Data and Economic Analysis

Author: Victor J Tremblay

This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies.

After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious,authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.

Table of Contents:

	Foreword
1	Introduction	1
2	Basic demand and cost conditions	17
3	Industry concentration	41
4	The leading mass-producing brewers	67
5	Imports and domestic specialty brewers	103
6	Product and brand proliferation	135
7	Strategic behavior : price, advertising, merger, and other strategies	159
8	Economic performance	207
9	Public policy issues	233
10	Concluding remarks, forecasts, and directions for future research	277
App. A	Data and sources	285
App. B	Beer containers	291
App. C	Mergers, ordered by acquired firm	293
App. D	Alcohol content, standard serving size, and blood alcohol concentration	307