The Evolution of Economic Thought or Strategic Entrepreneurship

The Evolution of Economic Thought (with InfoTrac? 1-Semester, Economic Appl

Author: Stanley Bru

The Seventh Edition of THE EVOLUTION OF ECONOMIC THOUGHT presents the history of economics and the philosophies that drive the economic way of thinking. It stresses the importance of understanding contemporary economics, by grasping new ideas, evidence, problems and values that call for reconsideration of basic disputes and major contributions of the past. The textbook explains the ideas of the great economic thinkers and their logical connections to the world of today and tomorrow. Updated pedagogical features provide clear insight into issues like antitrust perspectives and game theory. Introducing ideas like Robert Solow's pioneering model to discuss recent renewed emphasis on growth theory and technological change, the author sheds historical light on modern debates and thoughts. Stanley Brue and Randy Grant carry on the legacy of Jacob Oser, the book's creator, by offering a scholarly and timely presentation of the history of economic thought.

New interesting textbook: Language of Baklava or Betty Crocker Cooking Basics

Strategic Entrepreneurship

Author: Philip A Wickham

Strategic Entreprenuership

Fourth Edition

Philip A Wickham

'Wickham’s real strength is in offering balanced and clear introductions to a wide range of topics – the text covers more areas than I think any other entrepreneurship text at this level.’
Laura Wilson, Southampton University

‘Strategic Entrepreneurship is so clearly written, covers all the important ground, and suggests excellent supporting material in the further reading bibliographies.’
Pegram Harrison, Regents College, London

‘This is a great book. It really is one of the best entrepreneurship books I have seen. A great deal of useful information is covered and the cases and the discussion points are particularly valuable.’
Roberto Flören, Nyenrode University

How do you define entrepreneurship? When and where can you identify and benefit from entrepreneurial behaviour and management style? What contribution does entrepreneurship make to economic development and social responsibility?

The fourth edition of Strategic Entrepreneurship addresses these issues with an up-to-date, accessible and rigorous examination of the theory, research and practice of entrepreneurship in all types and sizes of organisations. It includes coverage on contemporary topics such as: 
• Intrapreneurship and corporate entrepreneurship;
• Social, not-for-profit and public enterprise;
• Entrepreneurship and its role in economic development;
• Research Themes & Key Readings to encourage further study;
• Recent articles from the Financial Times.

Strategic Entrepreneurship has been written forthose studying entrepreneurship as part of any degree or management course. The book presents a clear style, logical organisation of themes, and a critical discussion of key ideas.

Philip A Wickham is Research Fellow at Leeds University Business School. He is also the author of two other Financial Times Prentice Hall textbooks: Management Consulting (2004) and the Financial Times Corporate Strategy Casebook (2000).

Table of Contents:

	Prologue : entrepreneurship in the modern world
1	The nature of entrepreneurship	3
2	Types of entrepreneur	34
3	The entrepreneurial personality	50
4	Entrepreneurship, cognition and decision making	71
5	Taking the entrepreneurial option	94
6	The economic function of the entrepreneur	123
7	Entrepreneurship and economic development	159
8	Not-for-profit and public entrepreneurship	180
9	Success, stakeholders and social responsibility	192
10	The entrepreneurial process	221
11	The nature of business opportunity	235
12	Resources in the entrepreneurial venture	255
13	The entrepreneurial venture and the entrepreneurial organisation	273
14	Intrapreneurship	293
15	The changing role of the entrepreneur in the consolidated organisation	304
16	Entrepreneurial vision	321
17	The entrepreneurial mission	334
18	The strategy for the venture	349
19	The business plan : an entrepreneurial tool	374
20	Gaining financial support : issues and approaches	398
21	The strategic window : identifying and analysing the gap for the new business	429
22	Seeing the window : scanning for opportunity	441
23	Locating and measuring the window : positioning the new venture	458
24	Opening the window : gaining commitment	475